The best stories, including those intended to drive positive social change, are natural and authentic, not contrived and formulaic. That said, stories need planning, shaping, and editing in order to connect with others. After all, raw, scrambled recitations of events, experiences, impressions, and facts are much less likely to hold someone’s attention in any medium.
That’s why I was pleased to stumble upon A Changemaker’s Eight-Step Guide to Storytelling: How to Engage Heads, Hearts and Hands to Drive Change (2013), published by Ashoka Changemakers. It’s freely accessible as a 14-page pdf booklet.
A Changemaker’s Guide is full of advice and resources on how to use storytelling as a change making tool. Here are the eight steps of social change storytelling detailed in the guide:
Step 1. Reflect and build your narrative arc.
Step 2. Identify your key audience (i.e. the general public, social innovators, thought leaders, funders)
Step 3. Select your core message.
Step 4. Choose your story type (i.e. challenge story, big idea, how-to, impact).
Step 5. Create your call to action.
Step 6. Select your story medium (i.e. written, video, audio, spoken).
Step 7. Create an authentic and concrete story.
Step 8. Optimize channels for sharing your story.
A lot of people discover this blog because of their own not-so-great work experiences. Some may be considering ways to tell their stories. This resource will provide ideas, guidance, and inspiration.