Top fueler of the unhealthy prestige obsession
Here in the U.S., we’re watching the unfolding of a major college admissions scandal (highlights here) led by criminal indictments alleging that dozens of wealthy parents engaged in fraud and bribery to get their kids into highly selective universities. It has prompted a fast-developing and overdue dialogue about how the wealthy and powerful are able to game the college admissions systems on behalf of their children.
Have you heard the term “Yale or jail“? It’s a catchphrase that refers to the notion that if you don’t get into a prestigious college, then your only option is a slide toward landing in jail. It’s a clever saying, but a more accurate descriptor of this dynamic is Yale or fail. You see, it’s not that parents and applicants fear an eventual jail sentence if they don’t attend Yale or a similarly elite school. Rather, it’s that they fear failure, loss of social status, and others’ perceptions of the same.
The Yale or fail dynamic, I submit, is the main answer to the question of why would rich parents risk felony indictments to snag that elusive letter of acceptance for their children.
This scandal, which just broke last week, has already prompted a ton of handwringing in media commentaries about social class inequality and how the wealthy and powerful gain undue access to prestigious institutions of higher learning. It has been accompanied by a wave of anger and resentment about those advantages, splashed all over the social media.
Of course, these protestations may be a bit overdue. In reality, these advantages have been around for a long, long time. Perhaps it took a scandal of this (alleged, of course) brazenness and magnitude to unleash the simmering backlash.
Against this backdrop is another truth: There are many colleges and universities outside of that elite circle that provide quality learning and open doors to life’s opportunities. Literally millions of people can personally attest to that. The focus on such a narrow band of colleges and universities takes out of the conversation hundreds of schools that deliver multiple, abundant benefits to their students.
The underlying culprit: U.S. News rankings
I submit to you that the world of American higher education changed dramatically when the U.S. News & World Report annual rankings of colleges, universities, and graduate programs came onto the scene. The appearance of the U.S. News rankings has been the most influential development in modern higher ed history, in terms of shaping perceptions of institutional prestige and accompanying priorities. These rankings have serious flaws — there’s a whole literature on that — but they have occupied the field nonetheless.
Many educators and administrators in higher education are positively obsessed with these rankings and their endless spinoffs. Of course, because the rankings are so influential, they are ignored only at one’s peril. They can and do matter. Ask any admissions director, and they’ll tell you why.
However, I have good reason to suspect that much of the obsession is due to too many denizens of higher education allowing their own self-images to be unduly shaped by those rankings. Intellectually, they know the U.S. News rankings are problematic, yet they buy into them. Beset by what I call the “good student” syndrome, they look externally for validation, rather than creating their own markers for evaluating quality and success. True, most of us do that to some extent, but here it can be taken to extremes.
The whole deal breeds a lot of insecurity and elitism among a bunch of people already susceptible to both. Former college president and physicist Robert Fuller has coined a term for this dynamic. He calls it “rankism,” or the abuse of rank-based privilege.
A better measure of institutional quality?
In the wake of these rankings has come a second generation of metrics and measures of institutional quality, infused with talk of “outcomes,” “assessments,” and “returns on investment.” This is the commoditization of higher learning, and it is contributing to the decline of important disciplines such as history, philosophy, and the liberal arts in general. It’s largely about training new worker bees, and measuring their schools by how much money their graduates are earning.
I propose an alternative measure of college quality, one that is concededly difficult, if not downright impossible, to package in purely numerical terms. In a reflective essay about my own undergraduate experiences at Valparaiso University in northwest Indiana (“Homecoming at Middle Age,” The Cresset, 2017; link here), I wrote the following:
Currently the higher education industry is positively obsessed with “assessments” and “outcomes,” educational jargon for figuring out what students learned. Well, here’s a longer-range outcome for colleges and universities to consider: How are your graduates turning out in life? If my friends are any indication, then Valparaiso can stand proud on this measure. They have turned out darn well, in myriad ways. Amid differences in life choices, family arrangements, political views, incomes, faith traditions, and vocational paths, they are grounded people leading good and meaningful lives. Some have met significant challenges with courage and determination.
In sum, this obsession with college prestige and reputation has gone too far. And while vocational considerations are certainly important in terms of post-secondary learning, a higher education should include a healthy dose of ideas, concepts, information, and experiences that don’t necessarily translate into a paycheck. Indeed, perhaps that education might even transmit the kind of values that would discourage someone from paying a huge bribe to get their child into a chosen school. Imagine that.
I’ve written a couple of law review articles about the influence of the rankings culture on aspects of legal education:
- Way back in 1997, I wrote one of the first law review articles critiquing ranking schemes of law schools, “Same Old, Same Old: Law School Rankings and the Affirmation of Hierarchy” (Suffolk University Law Review; free download here). I pulled a few punches, as I was a very junior professor writing on a topic that had yet to be explored in legal scholarship, and my caution shows. However, I think it anticipates the fuller criticisms that have followed.
- The rankings and prestige obsessions have infected the world of scholarly publication as well. I wrote a critique of the culture of legal scholarship and suggested alternatives in a more recent law review article, “Therapeutic Jurisprudence and the Practice of Legal Scholarship” (University of Memphis Law Review, free download here). If I may be immodest, it is one of my best long-form, essay-type writings.